Public Relations and Communications

Cumberland Valley has a responsibility to inform the public of the actions and the services provided by our schools. We are committed to doing this by providing quality, accurate, and timely information to the community on a regular basis. The CVSD Communications Office provides communications, marketing, public relations, and website support to the District’s schools, the Administration Office, and associated organizations.

In brief, the Communications Office: 

* Communicates information about the District, schools, students, School Board, staff, programs, activities, initiatives, events, and accomplishments, among other information, through various channels to stakeholders including the community and media.

* Assists with the preparation and distribution of internal communications.

* Handles media inquiries, requests for publicity, and advertising.

* Issues press releases and advisories, and connects members of the media with the appropriate district personnel.

* Oversees the district website and assists with school website maintenance.

* Manages the District's social media channels: TwitterFacebook, and Instagram.

* Maintains digital signage on the Educational Park campus and develops digital signage for the LED display at Chapman Field.

* Provides a photographer for school and district events, initiatives, and programs.

* Creates and publishes printed materials including, but not limited to, brochures, flyers, the school activities calendar, annual football program, and newsletters.

* Reviews submissions for, and maintains, the District's online Community Bulletin Board.

* Assists with the planning and coordination of special District events. 

Tracy Panzer
Communications Specialist

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